Craving Cocoa autoresponder #2: Biochemistry of Cravings

Possible subject lines:

Hormone imbalances are to blame for those cravings

Slay those cravings without sabotaging your goals

Feed your brain without giving in to cravings

Satisfy cravings by feeding your brain

Use your brain to crush out of control cravings

Can’t stop cravings? It’s not your fault …

Out of control cravings? Blame your brain, not your willpower

Your Free Mini-Course, Day 2: The biochemistry of cravings



Hey, Dr. Jade here.

Welcome to Day 2 of the Guide to Understanding and Crushing Cravings mini-course.

Yesterday we talked about the hormones of hunger and a few things you can do to keep them quiet.

Today we’ll talk about the role neurotransmitters play in cravings and how to work with them to control cravings and stick to your goals in achieving the fat loss lifestyle.

The days of managing cravings with willpower are gone.

We know you need to give your brain what it needs to be healthy and happy, not deny it basic nutrients.

While both hunger and cravings are hormonal sensations, they aren’t exactly the same thing.

Think of yourself as having one brain, but being of two minds.

One of your minds is the unconscious, sometimes called your “primitive brain.” It’s driven by habit, routine, and the avoidance of pain as well as the seeking of pleasure.

The other is the conscious, rational mind that’s driven by logic and is goal oriented.

Cravings originate in the “want” and “reward” centers of your primitive brain and are driven by neurotransmitters.

They aren’t controlled by the rational mind, which is why the self-denial method of controlling cravings has such a bad track record.

The four major neurotransmitters associated with cravings and fat loss are:

Dopamine is the brain chemical of desire and floods the brain when seeking and finding pleasure. A balanced amount of it keeps you focused, energized and motivated, but people with low levels of dopamine tend to rely on stimulants like caffeine and sugar to stay on task and keep energy levels up.

Acetylcholine produces energy. The brain uses this chemical in recalling events, numbers and names, and solving problems.

People with low acetylcholine levels have difficulty with these tasks and often crave fat because it’s a rich source of choline, one of the building blocks of acetylcholine.

GABA is what allows your body and mind to relax and rest. People with balanced GABA levels can fall asleep easily and rarely feel anxious or stressed out, but when it’s low insomnia, anxiety and the inability to relax run rampant.

People low in GABA frequently crave starch or anything really filling. They may tend to eat too much too fast and are emotional eaters.

BCAA, mentioned on Day 1, can stimulate GABA production.

Serotonin is another relaxing brain chemical that impacts how you feel about yourself and the world around you. Balanced serotonin creates a positive feeling of well-being. Low levels can cause insomnia, depression, low self-esteem and cravings for starches and salt like bread, pasta, chips, and pretzels.

Cortisol, the stress hormone, plays a role as well. If your brain is sending out craving signals and you have an elevated cortisol level it adds a level of urgency and anxiety, making the craving so much stronger.

This is why cravings hit so hard when you’re stressed out.

If you can give your brain what it needs before the cravings hit, you’re one step ahead of the game.

That’s where Craving Cocoa can help.

One scoop in your coffee in the morning and/or a delicious pudding in the evening will supply your brain all these neurotransmitters so it can stay on an even keel.

And because you’re a student in this mini-course, you can try Craving Cocoa for just $27.

Check it out here and get ahead of your cravings for good.


Be well,


Dr. Jade


P.S. Craving Cocoa also contains anandamide, a neurotransmitter called “chemical bliss” because it lifts mood by stimulating euphoria, aids in sleep and helps regulate appetite.

Try Craving Cocoa today for just $27 and trade the self-denial and guilt cycle of dieting for the better energy and positive attitude of the fat loss lifestyle.