These are the most commonly requested copywriting and marketing services that I provide. That’s not to say these are the only services, so if you don’t see a service that fits your need, please contact me and we’ll come up with a solution.
Any and all services can be bundled into an ongoing package.
Because final investment figures are determined by the complexity of individual projects, I ask that you please contact me through the website to discuss investment numbers.
Thank you, and I look forward to hearing from you and helping you soothe your marketing and copywriting headaches, for good!
Web Content, Online Writing and Content Marketing Services
Web Content Audit (aka Site Audit) Complete web content/SEO Review and Report with recommendations. The site audit helps you create a user-friendly experience and identify opportunities for increased conversions.
Sales Copy Rewrite for Web Pages Revise sales copy to improve search rankings and increase conversions.
Single, Focused Landing Page Conversion page for specific promotion, product, or audience. Often in conjunction with a strategic campaign that includes email (see Email section below).
Blog Post or Online Article Includes discussing topic, doing research and/or interview(s), and copywriting. Formatting in your blogging/web platform is extra.
Advertorial Roughly 70% information and 30% sales to inform your prospect, provide value and position your brand as an authority.
E-newsletter Strategy and Setup Developing the voice, style, topics, editorial calendar, and setup with an automated email service.
Email Promotion series for a new launch campaign or ongoing relationship-building with your community.
Autorepsonders for following up with a purchase or opt-in.
E-newsletter Issue Includes discussing topic, doing research, and/or interview(s), writing content. Formatting in your email platform is extra.
Video Script for Website or DVD Production
Case Study Up to 2 pages showcasing benefits of your products/services through a customer success story and facts/statistics, with customer testimonials
White Paper/Special Report Fee depends on length and the extent of research/interviews
Press Release Fee depends on the extent of research/interviews involved
Direct-mail package to generate leads Includes a 2-4 page letter, reply card, and envelope teaser
Direct-mail package to generate orders for a product or service
- Simple package: 1-2 page letter, order form, envelope teaser, brochure
- Complex package: 4-10 page letter, order form, envelope teaser, brochure
- Half to full page
- Quarter page and smaller
Marketing Strategy, Guidance, Training, Project Management
- Discovery to understand your product/service, competition, positioning
- Strategy: recommendations, marketing planning
- On-site meetings
Please see the How I Write page for more information about getting your project rolling.
Please use the contact form to inquire about your project, a project that is not listed here, or any information you need that cannot be found on the website.
And check out the Testimonials page to see what others have to say about working with me, and about my services. Thanks!
** NOTE: Once the proposal is submitted and accepted, I require 50% of the total amount up front. Once the deposit is received I begin work. The remainder is due upon receipt of the invoice.
If, for any reason, work must be halted after I have begun, a “kill fee” will be applied. The kill fee is 75% of the remaining invoice amount.